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SMS
LD Telecom, an International A2P SMS Hub Aggregator, offers A2P SMS termination in operational markets through interconnection agreements. Our competitive agreements with Mobile Operators provide cost-effective, direct Short Code routes to clients. With a commitment to quality and reliability, our service ensures fast and reliable delivery, facilitating global customer connections.
A2P
A2P messaging, or application-to-person messaging, involves individuals receiving messages from applications such as Facebook or MS365. This type of messaging encompasses various purposes, including marketing messages, appointment reminders, chatbots, notifications, and one-time passwords for two-step verification.
Direct to Operator Termination
Oracle
Short Number Availability
Message Encoding
Concatenation
Delivery Reports
Real-time Testing Tools
A2P Monetization
Mobile Network Operators (MNOs) primarily rely on data, voice, and SMS services for their business operations.
Despite the rapid growth of the global A2P SMS messaging market, International Inbound A2P SMS is often overlooked.
The market has seen substantial growth, from $12 billion in 2017 to $27 billion in 2022.
Revenue losses due to gray international routes amounted to $6 billion in 2018, prompting more MNOs to deploy SMS Firewall Solutions.
However, simply installing an SMS Firewall may not be sufficient to address revenue leaks, as MNOs struggle to fully control international A2P traffic. This challenge may be attributed to:
Incomplete awareness of businesses generating A2P traffic
Inability to monitor all the services and how they are currently delivering traffic
Lack of direct connections to businesses who are generating A2P traffic
Lack of an integrated team and effective procedures
Our Strartegic Approach
Work with MNO to analyze the current cost base in order to project potential cost savings
Implement cost-saving for key outbound markets to achieve significant percentage cost base reductions
Insight on successful retail promotions used by affiliates to arrest decline traffic
Work with MNO to succesfully implement retail promotions and provide ongoing analysis of promotion and track impact
Empower MNO employees by running regular workshops and seminars
LDTeleCom's objective is to provide MNO employees with the tools they require to manage a successful international A2P operation
SMS Firewall Deployment
an important tool to protect network and stop the fraud
Our devised methodology
Improve commercial agreements
reviews bilaterals, mutual forgiveness routes, P2P traffic, pricing, etc.
Analytics
once a newtwork is protected, an analytic tool should provide enough info to define a better monetization strategy
Constant monitoring
penetration tests and market monitoring is vital to keep newtwork securityan important tool to protect network and stop the fraud
Technical perspective
SMS Firewall management done by LD Telecom / Cellusys
> Rules definition and improvement
> Traffic monitoring
Implementing a best-in-class SMS Firewall platform is crucial for blocking illegal termination and preventing SMS fraud.
> Fully compliant to GSMA IR.70 and IR.71
> Covering all cases listed by MEF’s Mobile Messaging Fraud Framework
> Controlling 100% of SMS traffic (national, international, P2P, A2P), including traffic terminated via other carriers
Regular Network penetration tests
> LD Telecom to constantly test MNO’s network to guarantee that no leakages are experienced
> Constant market monitoring to improve network value
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